Endangered Heritage - Marketing Development

Develop a marketing strategy that targets current audience as well as expanding current market.

label Opportunity type
College approved Internship
schedule Application date
8 Apr 2020 | 11pm - 16 Apr 2021 | 3am
school Level
Bachelor
contact_support Contact
Internship course convenor
science.enquiries@anu.edu.au
+61 2 6125 2809

About

Credit : For credit

Work for a unique business in the Southern Hemisphere which is partnered with over 30 other small business owners in a National Event.

Endangered Heritage provides collection support and conservation services to private collectors, museums, galleries, archives and libraries. With more than 70 years combined experience, our highly experienced and specialised conservators treat a wide range of materials including Textiles, Paper, Books, Photographs, Paintings, Frames, Objects, Metals and Technology.

 

Internship details
Availability Semester 2, 2021
Disciplines
  • Science communication
  • Marketing
Level
  • Undergraduate 3rd year
Open to international students Yes
Preferred project skills
  • Social media marketing
  • Basic website understanding
  • Strong written and oral communication
Clearances required Signing of our confidentiality agreement
Location

Shop 8, 8/20 Paragon Mall, Gladstone Street, Fyshwick ACT

  •  
Host supervisor

Louis Abasta (Business Analyst and IT Support)/Victoria Pearce (Director and Senior Conservator) (Ph: 62806280; E: louis.abasta@endangeredheritage.com)
Project opportunities/benefits for the intern
  • Apply your theoretical knowledge in a real work scenario.
  • Be in charge of projects such as promoting and developing the brand of Endangered Heritage and our annual event the National Endangered Skills and Trades Show.
   

Summary:

Develop a marketing strategy that targets current audience as well as expanding current market:
Key Objectives:
• Search engine optimisation
         Rewriting text on the website to contain keywords that clients search to be informative (learning about conservation)
• Social Media Marketing
         Managing the posts on social media websites
         Being in touch with current social media following
         Understanding the process in using conservation treatment photos to use for the social media posts
         Creating new content to engage current following
         Facebook ads marketing
• Understanding analytics data
         Analysing social media data
         Analysing mail out marketing data
• Email mail out
         Working on the monthly mail out to current customers
         Expanding the reach of the mail out to small museums, collectors, auction houses
         Working on the wording to be both informative and concise
         Promoting our current stock

Marketing and promotion for the National Endangered Skills and Trade Show.

Download:

Endangered Heritage Marketing Development